At HyLo Labs, we know how to nourish the artisanal community because we're a part of it. We provide artisans the tools they need for authentic, practical growth while fostering their spirit and identity as independent brands. Dissolving the traditional top-down approach, we grow with our artisans—creating partnerships in the true sense of the word.
Each consulting package is tailored specifically to your needs. Within the frame of brand strategy, the full suite of services includes:
Hyperlocal is about more than the shops in your neighborhood; it's about rediscovering connections between independent merchants and shoppers. We believe brands can exist at a human scale—that merchants and shoppers can come together to build sustainable communities around the brands they love. By harnessing the raw power of this network, we can help these brands grow together.
In our first event with Seun Olubodun of the menswear brand Duke & Winston, we packed a 1,000 sq. foot space with 145 attendees, many of whom were local movers and shakers. As Seun put it, "I didn't know anyone but everyone there was someone I needed to meet."
We collaborated with design virtuoso Bela Shehu to launch a series of invite-only shopping soirées for her luxe fashion line NINObrand. Our first event introduced a dozen ladies to the line who have since become more than just loyal clients—they have blossomed into NINObrand enthusiasts, returning each month with like-minded friends. This venue continues to engage new women with the NINObrand experience through a strategic word-of-mouth approach.
For an event highlighting the intersection of men's fashion and high technology, Hylo Labs brought together two new-school entrepreneurs for a presentation at the Walnut Street Apple Store. Curran J. Swint of the popular style blog Kings Rule Together and Seun Olubodun of Duke & Winston shared lessons learned while building their brands within today's evolving fashion market. HyLo helped the pair attract a crowd of fashion-forward tastemakers and digital mavens, filling the ground floor of the store for a single night.